When it comes to running a business online, there are just some things every successful business owner will absolutely refuse to do without. A merchant account, for example, is a tool that every successful ecommerce site needs. The right hosting plan that offers the right amount of space and bandwidth.
One other thing that every successful online business owner knows is that website monitoring service is not optional. It is an absolute must. Here are the top four reasons why.
1. Your Site Will Go Down
No matter how good your hosting provider is, at some point in time your website will go down. You can take every precaution you can possibly think of to prevent downtime, and it is still going to happen. No website is safe from downtime. Even the giants go down once in a while. When you have website monitoring in place, you'll know of any website downtime that occurs, no matter how short or long the downtime may be.
2. When Your Site Goes Down, You Need to Be the First to Know
No one can predict every incident of downtime that their site will experience. When your site goes down, regardless of the time of day it may be, you need to be the first to know about it. Nothing is as embarrassing as having your customers find out about your website downtime before you do. This is one of the primary reasons why website monitoring service is a must. A quality website monitoring service will monitor your site for downtime 24 hours a day every single day of the year. If your site does go down, you'll be notified of the outage immediately. This means you can get to work fixing the issue before your customers are affected.
3. Your Competitors Have Website Monitoring in Place
Consumers prefer to shop at sites that perform well and are reliable. If your site experiences prolonged outages (because you are unaware of them due to a lack of website monitoring) they are going to go to one of your competitors for their needs, and you can be pretty sure your competitors have this type of service in place. If you want to succeed, you need to do everything your competitors do and more, and that means safeguarding your site from unnecessarily prolonged downtime with a quality website monitor.
4. Prolonged Downtime Will Cost You More Than Just Profits
If you do not have a quality website monitoring service monitoring the uptime of your website, you really have no idea how much downtime your site is experiencing. If your site is experiencing frequent and prolonged periods of downtime, it will cost you more than just profits. It will cost your company its reputation and can even affect your search engine rankings. Most websites invest quite a bit into SEO and search engine rankings. All that investment could potentially be for nothing if the search engines drop your site's rankings due to excessive website downtime.
When it comes to running an online business, some investments are an absolute must. The investment in certain products and services more than pay for themselves, and website monitoring is one such service. If you have yet to put website monitoring service into place for your website, it is wiser to do it sooner rather than later before website downtime can hurt the longevity and success of your online endeavors.