Thursday, May 8, 2014

263- Understanding the Relevance of a SSL Security Certificate

SSL encryption enables customers make their transactions online secure and safe thus building trust and rapport with your clients. The encrypted connection between the host server and your customer browsers enhances the confidence of customers to part with their financial and personal information as they know that it will remain completely confidential.

Understanding the Relevance of a SSL Security Certificate


If you have an online store or an e-commerce website with online business transactions then a SSL Security Certificate is a must as it enables your customers to make their online transactions in a secure manner. SSL is also known as Secure Sockets Layer and it is a technology that enables encrypted connection between your server and your customer's browser. 

This is a private connection between you two and is designed to prevent any kind of data forgery or data tampering. While some online store servers prefer securing their entire website along with all its pages, a few host servers prefer to encrypt only those pages that contain the payment and checkout particulars.

Improved Customer Relationship

SSL encryption enables customers make their transactions online secure and safe thus building trust and rapport with your clients. The encrypted connection between the host server and your customer browsers enhances the confidence of customers to part with their financial and personal information as they know that it will remain completely confidential. This additional security feature will enable you to retain customers who would not have shopped with you had the security been inadequate. 

Though your website is able to attract a large number of visitors to browse and shop for your products and services, they will buy only if the transaction is going to be safe. It is when they visit the checkout page and see that they have to part with their personal and financial details, they will see whether or not you have installed any security measures. Not having an SSL Security Certificate will reflect badly on your brand thus risking customer trust on your products and services.

Protection from Hackers

A SSL certificate helps in minimizing risks and protects your business from unfriendly hackers. There are SSL Certificate Providers who can help you with the entire process. Quite often, when browsing through websites we come across browsers displaying warning pages against expiring certificates. 

However, this will not occur if your website has an SSL certificate as it guarantees that your site's encryption is from a trusted source. If you are operating a dedicated server, make sure that it is SSL enabled and all websites on your server can use it. Investing in SSL is definitely worth the money as it helps in maintaining customer confidentiality and security.

Finding the Best SSL Provider

With SSL certificate playing a key role in the overall security of your website; it is important that you find a suitable provider who can help in enhancing customer experience. This certificate can be easily found in the address bar of your browser. If the address bar displays https://, it signifies that the site is SSL enabled. 

If the address bar displays http://, it means that the site is not SSL enabled and hence not secure for online transaction. Some of the key features of leading SSL Certificate Providers are stronger encryption levels with 128 bit or 256 bit. Security certificates are issued only by a trusted authority. Further, most providers offer an easy renewal policy along with a free re-issuance policy.



Article Source: EzineArticles.com

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