Tuesday, May 20, 2014

301- 4 SEO Mistakes To Avoid In 2014

It's common for online business owners to concentrate on the right SEO strategies and ignore some of the mistakes that they might be making. If you are online business owner, here are some of the mistakes that you should avoid in 2014.

4 SEO Mistakes To Avoid In 2014

Overlooking social media

Recent studies have shown that social media plays a huge role in SEO therefore you should never ignore the power of social media. Some of the most powerful social media tools that you should take advantage of are: Google+, Facebook, twitter, and Pinterest.

These tools make it easy for the content on your site to be shared and as a result increase the ranking of your site. Here you need to ensure that the social sharing buttons are strategically placed in the right position where everyone will see them and be able to share your content easily.

Avoiding mobile optimization

It's no doubt that many people are using their mobile phones to surf the internet. This means that if your site is mobile friendly, you will have very many visitors. Google and other search engines have been shown to rank mobile friendly sites higher than non-mobile friendly sites.

One of the greatest ways of optimizing your site for mobile is by simplifying everything on the site. Here you need to figure out the key pieces of information that your visitors might be looking for and include only that information. You also need to ensure that the store locator is well organized and easy to navigate.

Using dull anchor texts

Since time in memorial, anchor texts have been very powerful SEO tools; therefore, you should be very careful when using them. As rule of thumb you should avoid anchor texts that have no value to your site; you should concentrate on creating optimized anchor texts.

Here you need to include your target keyword in the text. You can also use a link of your website as the anchor text.

Ignoring the little things

There are many little things such as meta tags, micro-formats, and XML sitemaps that still have strong influence on SEO. You should take a look at them and ensure that you are using them properly.

There are also many tools such as Google Webmaster Tools that can help you in determining whether you are using the above tools correctly.

These are some of the SEO mistakes that you should avoid in 2014. If you can't correct them by yourself, you should hire a professional to help you out.

Article Source: EzineArticles.com

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