Sunday, March 30, 2014

161- The 7 Most Effective, Engaging and Flat Out Fun Features That Make Your Mobile App More Successful

The 7 Most Effective, Engaging and Flat Out Fun Features That Make Your Mobile App More Successful

The 7 Most Effective, Engaging and Flat Out Fun Features That Make Your Mobile App More Successful

1. Simple social media

Your app must give your users the ability to share information through social media. And it should be at most a 2 step process; the more complex you make it the less effective.


2. The fun factor.

Even the most mundane tasks can be made exciting. The use of creative design can make or break a mobile app. If the user has to stop and think about how to access a feature for more than 3 seconds then it needs to be redesigned.

3. Engage, excite and inspire!

Features like, GPS to alert the customer when they are close to your store. Or, turn by turn directions with a click of a button. Special limited time promotions are great ways to stay "Top of mind" without being too pushy.

4. Customer connection.

The number one reason visitors leave a business is that they do not feel appreciated. Mobile apps make users feel special and wanted. Your app must stay in touch with the customer throughout the year. You can do this by giving the user, easier, faster and better designed information.

Few products match the frequency of exposure mobile apps provide, given that most people check their phones/mobile devices dozens of times a day, 365 days a year.

5. It's better to give and receive.

Providing users with vital, timely information is good but designing your app to enable users to provide your business with feedback is even better. The more user-friendly your feedback system is, the more it'll be used.

6. So many features, so little time.

Every business needs some unique features designed only for that business or industry. The challenge is always which feature to include and which ones to leave out. The answer to that question is market research plus trial and error. That's why it's better to work with an experienced app developer. Sometimes a feature can look great as a concept and fall flat in practice. A feature is only useful, if it helps the user perform a task, engages them in some way and is easy to use.

7. The user is always right.

One of the most important features of any mobile app is the ability to control it. Give your users control over how and when the features work. A good example is the notifications feature on the Apple iPhone. You can decide on which apps can notify you and when.

You have to give the user enough control without making the app too complex. That takes time, experience and a deep understanding of the end-user.



Article Source: EzineArticles.com

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